Health Start

23rd December 2020

Healthy Start Vouchers

If someone is pregnant or has a child under 4 and they are getting benefits, they may be able to get Healthy Start vouchers to help buy some basic foods and vitamins. They will also qualify if they are under 18 and pregnant, even if they don’t get any benefits. Pregnant women and children over 1 and under 4 can get one £3.10 voucher per week. Children under 1 can get two £3.10 vouchers (£6.20) per week.

The Healthy Start scheme provides vouchers to spend with local retailers and also gives people access to free vitamins distributed via the Children and Families Hub from Shire Hall.  An initial application form needs to be completed then vouchers will be sent to eligible families. 


Healthy Start Vitamins

Healthy Start Vitamins are recommended for pregnant women andchildren from birth and who are having less than 500ml (one pint) of infant formula a day.


  •      Healthy Start women’s vitamin tablets contain Folic Acid, Vitamin C and Vitamin D
  •      Healthy Start children’s vitamin drops contain Vitamin A, Vitamin C and Vitamin D


Healthy Start vitamins are suitable for vegetarians and halal diets, and free from milk, egg, gluten, soya and peanut residues


Vitamin vouchers can be redeemed online at posted to Shire Hall with details of the vitamins required (children’s drops or women’s  tablets) and the name and address of the person requesting the vitamins.


  •      Healthy Start Vitamins
    Commissioning - Children's & Families Hub
    Gloucestershire County Council
    2nd Floor, Block 4
    Shire Hall
    Westgate Street
    Gloucester GL1 2TG


Healthy Start Food Vouchers

Healthy Start Food Vouchers can be use to buy

  •       Plain fresh, tinned or frozen fruit and vegetables
  •       Fresh, dried, and tinned pulses
  •       Milk
  •       Infant formula milk:

Food vouchers can be spent in around 270 stores in Gloucestershire including:

  •        Corner shops
  •        Food co-ops
  •        Greengrocers
  •        Market stalls
  •        Milk floats or vans
  •        Pharmacies
  •        Supermarkets

CurrentlyIceland is also offering a free bag of frozen veg to all families using Healthy Start vouchers in their stores. Tesco and various Co-op branches will also add an additional £1 to all healthy start vouchers used in-store across this winter.